Pro-innovation bias is a belief within the diffusion of innovation theory that innovations should be adopted by society as they are, without any need for alterations or modifications. This bias often leads 'champions' of the innovation to overlook its limitations, weaknesses, or the contextual needs of potential adopters, resulting in a one-size-fits-all approach.
In the 1950s, there was a strong pro-innovation bias around nuclear technology, with many believing it would replace all traditional energy sources and transform society. Prominent figures, like General Motors' chairman Roger Smith, predicted a future paperless society by the end of the century, highlighting an overestimation of technology's capabilities.
To overcome pro-innovation bias, engage in critical thinking and actively seek diverse perspectives on the innovation's application and potential shortcomings. Test and adapt the innovation to fit specific contexts before full-scale adoption.