Self-licensing is a psychological phenomenon where individuals feel entitled to engage in less ethical or indulgent behaviors after having done something positive. It suggests that by enhancing one's self-image, individuals become less concerned about the consequences of their subsequent actions. For instance, the act of making a healthy choice may lead them to justify an unhealthy one shortly after.
For example, someone who donates to charity might later feel justified in being less generous in another instance, believing their earlier good deed allows for this contradiction.
To overcome self-licensing, individuals should consciously reflect on their actions and maintain a consistent moral standard, regardless of past behaviors. Practicing mindfulness can help in making more deliberate and ethical choices.