Groupshift is a phenomenon where the initial positions of individuals within a group become more extreme after discussion. Generally, groups tend to make decisions that are riskier or more conservative than the choices individuals would make on their own, depending on the group's general disposition towards risk. This shift can lead to behaviors such as increased risk-taking during group decision-making.
An example of groupshift is when a fanbase of a sports team celebrates a victory, leading to vandalism and destruction of property, as the group's enthusiasm escalates individual behaviors.
To overcome groupshift, individuals should encourage independent thinking by seeking diverse opinions and actively voicing concerns about group decisions, promoting critical evaluation of all options.