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Ultimate attribution error

The ultimate attribution error is a cognitive bias that arises when people make differing attributions for the behavior of in-group versus out-group members. Specifically, negative behaviors of out-group members tend to be attributed to their personal qualities, while positive behaviors are often attributed to situational factors. Conversely, in-group members are more likely to attribute their own negative actions to circumstances outside their control, while their positive actions are linked to their inherent traits. This bias contributes to the reinforcement of stereotypes and prejudices related to different groups.

Example

For instance, during discussions about different national soccer teams, fans may attribute the successes of their own team to skill and teamwork, while they might dismiss the achievements of rival teams as resulting from luck or external circumstances.

How to overcome this bias

To counteract the ultimate attribution error, individuals can consciously try to consider the situational factors that may influence out-group behaviors and actively challenge their initial attributions. Promoting empathy and understanding can also help in recognizing the complexities of individual actions beyond their group identity.